Saturday, February 22, 2020

Edexcel Strategic Marketing Essay Example | Topics and Well Written Essays - 3750 words

Edexcel Strategic Marketing - Essay Example In the context of strategic marketing, strategic planning can help managers to align the business strategies with the market trends and culture (Czinkota and Ronkainen 2007). The assessment of market conditions while developing a strategic marketing plan helps managers to understand the level of competition. In this way, managers are able to identify strategies that will enhance their firm’s competitiveness (Czinkota and Ronkainen 2007). From a similar point of view, McDonald and Wilson (2011) state that strategic marketing can help towards the improvement of communication and cooperation across organization. More specifically, in order for the strategic marketing process to be completed it is necessary for employees at all levels of the organizational hierarchy to cooperate and exchange views (McDonald and Wilson 2011). In addition, strategic marketing leads to the development of marketing plans that are fully aligned with the needs and the potentials of each organization (Stanco 1996). This means that each strategic marketing plan is unique, being adjusted to the characteristics of a specific organization (Stanco 1996). McLoughlin and Aaker (2010) explain that modern marketing is quite tactical. In fact, modern marketing has become ‘part of the strategic management of the organization’ (McLoughlin and Aaker 2010, p.15). In Apple, strategic marketing is used for keeping the competitiveness of the organization at high levels. Indeed, organization has traditionally focused on two key targets: innovation of products and rapid entry of the products in the market (Mohr 2009). In Apple, the use of strategic marketing has helped not only to achieve these targets but also to cover the gaps caused by mistakes in evaluating the market response towards a firm’s product (Mohr 2009). The case of iTunes is an indicative example. Apple developed iTunes

Wednesday, February 5, 2020

Music Listening Personal Statement Example | Topics and Well Written Essays - 1000 words

Music Listening - Personal Statement Example Specifically, these include two pieces which I really like and rates high on my "exciting discovery" meter: Tswana Dance and Shizhane'e. As I am required to do so, I have also chosen the Navajo Sacred Prayer, which from the very start is unappealing and even boring to me. These three compositions are analyzed by looking at two musical elements forms, rhythm, and music culture which are especially salient in highlighting my musical preference. In terms of form, Shizhane'e can be described as having a reverting form because the piece goes back to the original phrase after a digression. Analyzing closely, it becomes apparent that the piece follows an "a-a-b-b-a-a-b-b-c-c-a-a-b-b" form. The first portion (a-a-b-b) is repeated twice before the introduction of a new melody (c-c). However, the piece reverts to the original a-a-b-b theme. I believe that having a distinct pattern enhances my listening experience than having deal with a composition with ambiguous or no form at all. On the other hand, Tswana Dance in terms of form can be musically described as iterative. It should be noted that this piece follows one melodic formula which is repeated throughout. Even though it is quite different from the form used in Shizhane'e, this form appeals to me because of the phrase used is interesting. The continuous repetition of the phrase augments its musical value because it highlights the theme of musical piece. On the other hand, the Navajo Sacred Prayer follows no distinct form. Whenever I hear it playing, it appears to be solely comprised of mutters which are sung at random without any consideration to the listener. Compared to the forms of the two selections, this highly turns me off and degrades the aesthetic value of the piece. The second musical element which highlights my musical preference is rhythm. In my selection of musical pieces, rhythm appears to be a high determinant of my musical appreciation. Shizhane'e's rhythm is characterized as isometric as emphasized by its regular rhythm. It should be noted that throughout the piece, the application of equal rhythm in the interval which makes it more orderly and organized. The presence of regular rhythm is appealing to me because it sounds more relaxing. I am apparently distracted by irregular rhythm because it tends to build up tension. Furthermore, the overall mood of the piece is upbeat as emphasized by the relatively lively tempo. Tswana Dance is also isometric having a 4/4 meter throughout the piece. Compared to Shizhane'e, Tswana Dance's is more festive because of the faster tempo. The regularity of the rhythm coupled with the lively tempo makes the pieces very interesting and appealing. In contrast, the Navajo Sacred Prayer is heterometric, giving it irregular rhythm which I find very distracting. Even though the tempo can be comparable to Tswana Dance, it does not communicate a festive nor lively atmosphere but creates a heavy and dismal feeling to the listener. My musical preference is also highly influenced by music culture. It should be noted that the two selections that I really appreciate, Shizhane'e and Tswana Dance, are both used as accompaniments for dances during festivities. On the other hand, Navajo Sacred Prayer as implied by its name is an appeal or supplication to a divine being. When discussed in the view of current